Upper San Pietro

Upper San Pietro is an elegant vacation rental located just steps from the Vatican; I handled both its visual identity and the development of its booking website. For this project, I managed the entire process, from defining the brand identity to the final online launch, including every minor adjustment along the way. The branding draws inspiration from the apartment's interior design and is applied not only across the website but also to business cards and guest information materials placed within the apartment. Results: 20k views on Google Maps and a 25% increase in website traffic and bookings over six months.