The Cookie Carousel

The Cookie Carousel originated from a brief created by an Instagram page: the task was to build the visual identity for an innovative, hybrid concept: a bakery combining Crumbl-style cookies with a service model inspired by kaiten (conveyor belt) sushi. I developed a colorful, playful identity for The Cookie Carousel, overseeing the entire creative process and designing a mascot that reinforces the brand's friendly tone. In the logo, the two "O"s in "Cookie" merge into an oval shape that visually evokes a conveyor belt. Beyond the logo and color palette, the branding encompasses packaging concepts, signage, menu design, and Instagram feed mockups.