Content & Social

In recent years, I have focused on two of my greatest passions, worlds driven by passionate communities and distinct aesthetic styles. In motorsport, I worked on making race data and results instantly readable, as well as on storytelling-driven content. In the K-pop world, my work centered on promotional content for events and special interviews designed to capture audience attention. Two different contexts, yet the same fundamental question: how to communicate clearly and distinctively, in an instant, to a community with high expectations. Results: a +3% engagement rate for Mlle Racing and +4.6k followers for Motorpaddock365.