UpperSanPietro - Brand & Website
Upper San Pietro is an elegant holiday apartment located a few steps from the Vatican, for which I curated a small visual identity and the website design, with the aim of communicating the values of hospitality and elegance.
ROLE
PROBLEM
The challenge was to transform a simple apartment into a recognizable brand that could add value to the stay by making the environments more refined. The goal: to differentiate Upper San Pietro through a distinctive visual narrative that reflected the refined yet welcoming tone of the experience offered.
RESULTS
Optimized interface for quick booking
Strategic positioning and SEO optimization
10k views on Google Maps
The concept
The project arises from the need to position the apartment not only as a functional accommodation but also as a small retreat carefully curated in detail, capable of attracting travelers in search of style, comfort, and local atmosphere.
Creative development
The process began with an analysis of the target and a benchmark of the competitors in the area, followed by the development of an identity based on a sophisticated palette of deep blues and beige, evoking elegance and recalling the furniture itself. The combination of a classic serif and a script in the logo suggests the luxury positioning of the apartment.
The website was created with a simple and user-friendly layout, allowing users to explore the apartment and book intuitively. Great attention was given to mobile usability and SEO optimization, which are essential for an independent accommodation facility.
Conclusions
This project allowed me to deeply understand the power of branding even on a small scale, strengthening the perception of the apartment. I also faced the challenge of harmonizing the client's requests with more functional design solutions, seeking an effective meeting point.
