Motorsport Social Media Design & Data Visualization
I created a series of graphics for two Instagram pages that focus on motorsport, implementing the guidelines and identity of the two brands.
ROLE
PROBLEM
In motorsport, information is often fragmented and frenetic. The challenge was to create a graphic system that made race results and technical analyses not only readable at a glance but also aesthetically appealing to an audience of experts and novices.
RESULTS
Structured layouts to communicate complex data in a few seconds
Creation of modular templates for an optimized workflow
10% increase in engagement
Motorpaddock365
For MotorPaddock365, I managed the creation of data-driven graphics based on race and driver statistics, and on updating the rankings. I transformed the data into clear visualizations without sacrificing a pleasant aesthetic that is consistent with the branding of the page, making numerical information accessible and interesting for motorsport fans.
Mademoiselle Racing
I curated the visual strategy and graphic execution for Mademoiselle Racing, an Instagram account dedicated to women in motorsport. I created graphics for race results and designed covers for some series of thematic content, maintaining the brand identity and adapting it in an appealing way. At the beginning of 2026, I also contributed to the rebranding and restyling of the page's content.
Conclusion
The management of these two pages has allowed me to refine a responsive and aesthetically pleasing design at the same time. On one hand, I transformed raw data into coherent visual narratives, while on the other hand, I developed layouts with an almost editorial tone that adapted to more discursive content.
