Ever Lasting - Social Media & Email design
During my internship, I first contributed to and then led the creation of visual content for social media, paid ads, and emails. By participating in the rebranding phase of Ever Lasting, I oversaw the development of a new visual language aligned with the new positioning.
ROLE
PROBLEM
In a competitive market like that of luxury bedding, the challenge was to capture attention in just a few seconds, conveying the tactile sensation of the materials through the screen and motivating the user from inspiration to immediate purchase.
RESULTS
Increase in CTR thanks to clearer layouts focused on products
Improvement of retention with simple and curated emails
Ensuring a consistent brand identity across touchpoints
Creation of organic content that strengthened the community on social media
Designs with real impact
The experience focused on translating the concept of a curated lifestyle across various digital touchpoints. The goal was to create an aesthetic that not only showcased the products but also an aspirational way of life, where the quality of the fabrics meets everyday well-being.
Elegance and simplicity
I worked on an art direction focused on minimalism and visual storytelling, creating simple and elegant layouts with generous white space that aligned with the brand’s refined identity. For ads, I balanced aesthetics and performance while maintaining a clean look, while for email marketing I developed a series of different, reusable layouts that guided the user smoothly.
Conclusion
This internship allowed me to express the brand's identity across different touchpoints, learning to calibrate creativity based on objectives: pure aesthetics for social media, clarity for emails, and immediate impact for paid ads.
